ReviewPro provides direct response API for Google guest reviews - Insights

ReviewPro provides direct response API for Google guest reviews


reputationHoteliers can now save time and improve internal efficiency by responding directly to guest reviews received on Google without having to leave the ReviewPro platform.

Hotel clients no longer need to navigate away from the ReviewPro platform, sign-in to Google My Business, or spend time searching for specific reviews to which to write a response.

The API also offers a solution to hoteliers who want to respond to the increasing volume of Google reviews but are cautious about giving staff access to the company Google account. Staff can now respond directly to Google reviews from the ReviewPro platform without needing access to the Google company logins.

Google has emerged as the leading player in online hotel review distribution in the last few years, and we are pleased to be able to make the important task of responding to reviews smoother, faster, and more efficient for our clients,” says RJ Friedlander, CEO of ReviewPro “Responding to reviews is key for any hotel’s guest experience strategy and we have made that process easier, facilitating the essential task of responding to Google guest reviews.”

According to a study by ReviewPro, Google reviews increased by 309% from 2016 to 2017 and by an additional 114% from 2017 to 2018. They now represent an average of 36% of review share and lead ahead of and TripAdvisor when ranking by average volume of reviews.


About ReviewPro: ReviewPro is the world leader of Guest Intelligence solutions, with more than 55,000 hotels in 150 countries. ReviewPro’s Global Review Index™ (GRI), the industry-standard online reputation score, is based on review data collected from 175+ OTAs and review sites in 45+ languages. The company’s cloud-based Guest Experience Improvement Suite™ includes Online Reputation Management, Guest Satisfaction Surveys, Auto Case Management, and an innovative Guest Messaging Hub. The tools and processes that ReviewPro provides enable clients to prioritize operational/service improvements to deliver better guest experiences and increase guest satisfaction, online rankings, and revenue.

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