The 5th HOTREC Hotel distribution study provides new insights on the evolution of distribution channels used to reserve hotel rooms, with a specific focus on the role of OTAs.
How Google Hotel Ads is penetrating the hotel distribution vertical
Learn what opportunities this presents for hotels.
Google joins the European Travel Commission
Google to help drive the European tourism sector’s recovery and strengthen the sector as an engine for economic growth.
Sabre unveils first product powered by Sabre Travel AI Technology
Partnering with Google, Sabre accelerates availability of the travel industry’s first smart, scalable retail engine – with launch planned early next year.
Sabre and Google develop industry-first AI technology for travel
Travel AI capabilities will be infused across Sabre’s technology platform to power the future of personalized travel.
UNWTO and Google host first tourism acceleration program
Advancing digitalization will be key to adapting to the new tourism environment.
5 reasons why your hotel must have a Google My Business listing
Creating a Google My Business profile is your first step towards ranking higher in Google search. Your guests/potential guests can now be informed about your property.
Google and Facebook should help tourism in its hour of need
Urgent steps in tourism needed: Arival CEO Douglas Quinby says Google and Facebook should be flexible, take the long view and help their tourism advertisers try to survive the coronavirus crash.
How to get visibility on Baidu (and why Google tricks won’t help your search ranking in China)
Despite having similarities, Baidu and Google are two completely different search engines and, in order to have an edge in Baidu, hotels need to have a unique strategy that is different from what has been done to optimize their ranking in Google.
Airbnb, Expedia, Google: 4 Lessons the hotel industry can learn from the digital giants
From meaningful brand architecture to brand expansion strategies, here’s a look at key lessons traditional hospitality players can learn from the digital giants.