Hospitality businesses are highly relied upon OTA’s to deal with their inventory, online travel agencies play a significant role and are found to be providing properties with real-time information. A core part of this research found independent properties surprisingly have a “balanced channel blend” and distribution cost was a key factor in their overall distribution strategy and use of information. Chain properties conversely, had a “high impact” on their channel strategy.
The below report is focused to help properties make their better choices when deciding on which channel to use.
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