The evolution of revenue management due to the impacts of the pandemic.
Before the pandemic hit, the revenue management function primarily focused on extracting every last dollar for every available room. Forecasting, market segmentation, pricing and distribution channels were the focus. The revenue managers job evolved to ensure the property as a whole, beyond just rooms, maximised every revenue opportunity.
We discuss:
- How the revenue management function is changing
- The impact on the requirements of revenue management systems
- Whether there is still a requirement for a dedicated revenue manager, and if so, how their role will change in the future
- The benefits for hoteliers and hotel groups through these changes.
- What’s next on the horizon for revenue management in hotels.
Michael McCartan
Chief Growth Officer
Atomize
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