Why wellbeing is at the heart and soul of the guest (and associate) experience at Banyan Tree

The pandemic’s widespread impact has supported the motivation of many people to lead healthier lifestyles for our physical and mental wellbeing.

Banyan Tree is “democratising wellbeing” through the “I am with you” service culture program for their associates. Banyan Tree believes the happiness of associates is inextricably linked to the satisfaction of Banyan Tree guests and the success of its business.

We explore:

    • Banyan Tree’s purpose and philosophy, beyond providing a luxury stay
    • What makes the well-being program different
    • The eight pillars of well-being
    • The purpose of offering the program to associates
    • Feedback from employees who have undertaken the program
    • Returns and long-term outcomes expected from the initiative
Woon Hoe Lee

Woon Hoe Lee
Executive Director, Wellbeing
Banyan Tree

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About Banyan Tree

Banyan Tree Holdings Limited (“Banyan Tree” or the “Group”) is one of the world’s leading independent, multi-branded hospitality groups. The Group’s diversified portfolio of hotels, resorts, spas, galleries, golf and residences is centered on five award-winning brands (Banyan Tree, Angsana, Cassia, Dhawa and Laguna) that offer exceptional design-led experiences for global travellers of today and tomorrow. Founded in 1994 on the core concept of sustainability, Banyan Tree Holdings seeks to create long-term value for all stakeholders and destinations across its network of properties, products and brands, through a purpose-driven mission.

With 8,000 associates across 22 countries, Banyan Tree Management Academy (BTMA) was established in 2008 to support the Group’s goals through advancing people development, management excellence, and learning with integrity and meaning. Banyan Tree Holdings has received 2,759 industry awards and accolades since inception. It has also received recognition for its commitment to environmental protection and community development through its Banyan Tree Global Foundation (BTGF), which aligns the Group’s efforts to the UN Sustainable Development Goals. Executing on its regionalised growth strategy, the Group’s global footprint continues to grow with 35 new hotels and resorts under design and construction in the pipeline, in addition to 48 operating hotels in 13 countries as of 31 December 2020.

Banyan Tree Holdings entered a strategic long-term partnership with Accor in 2016 to develop and manage Banyan Tree branded hotels around the world along with the access to Accor’s global reservations and sales network, as well as the loyalty programme ALL – Accor Live Limitless. It also formed a joint venture with China Vanke Co. Ltd. in 2017 – focusing on active ageing and wellness hospitality projects

Tags: Banyan Tree, guest experience, Mindfulness, wellbeing, Woon Hoe Lee


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