Emerging Markets: who will recover first? - Insights

Emerging Markets: who will recover first?

There are positive signs that demand is increasing in specific markets, particularly domestic leisure. Forward bookings through the summer in the northern hemisphere are perhaps indicating a pent-up demand which is supported by flexible hotel cancellation and insurance policies.

In this episode, we discuss which markets are likely to recover first and a range of new emerging markets.

We discuss:

  • How guest expectations may change as a result of travellers holidaying locally.
  • Opportunities created by travels bubbles between select countries.
  • Changes in business activity with a shift online and how this may impact business travel in the future.
  • The impact and changes in major events sector changing longer term.
  • The benefits of industry working together as travel returns.
  • What hoteliers can do to prepare for changing customer demands both in the near and longer term
  • Challenges providing an authentic experience in the luxury sector as demand returns.


Anita Manfreda

Anita Manfreda
Blue Mountains International Hotel Management School

Torrens University

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