Sarah Eustis, CEO of Main Street Hospitality Group (MSHG), has announced the appointment of Norma Probst as the new director of marketing at Main Street Hospitality Group.
“Norma’s marketing expertise and knowledge of Berkshire County, honed over two decades, will be instrumental in our continued success and growth,“ said Eustis. “This strategic addition deepens our executive bench, strengthens Main Street’s position as a leading regional management company and reinforces the company’s commitment to preservation, innovation, and the communities we serve.”
Probst joins the Main Street Hospitality Group marketing team with more than 20 years of experience in marketing and sales in Berkshire County. Most recently, she served as director of marketing and sales at the 105-room Cranwell Spa and Golf Resort where she was responsible for overseeing all marketing, digital and sales initiatives, including website optimization, social media integrations and partner relationships. While there, she created and managed the strategic plan and marketing budget to increase revenue across all resort sectors that included rooms, spa, golf, and food and beverage.
Prior to the Cranwell Spa and Golf Resort, Probst managed the sales department at Canyon Ranch in the Berkshires as the director of sales and led various teams at American Express as a manager, director and later consultant. She has served on a number of industry and regional tourism association boards over the years, such as the New England Inns & Resorts Association, Historic Hotels of America, and Berkshires Visitor Bureau.
Probst joins Main Street Hospitality Vice President of Marketing and Communications Janet Eason on marketing and communications efforts for the properties in the company’s portfolio. Main Street Hospitality Group manages Hotel on North in Pittsfield, MA, The Porches Inn at MASS MoCA in North Adams, MA, The Williams Inn in Williamstown, MA, and owns and operates The Red Lion Inn in Stockbridge, MA.