Content Marketing Essentials for Hotels with Alonso Franco @ Arrivedo

“The challenge for hotels is how to elevate the guest experience without losing the human touch.”

Matthew Stephens talks to Alonso Franco, CEO and Co-founder of Arrivedo about personalisation and content marketing for the hotel industry in the age of AI technology.


* Why personalisation is important in the hospitality industry, and how can hotels implement it.
* Why content marketing is critical
* Underrated aspects of hotel operations that could be featured in content marketing
* Content marketing essentials for the hospitality industry

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About Arrivedo

Arrivedo is the first online platform that brings together hotel search engine, with curated content of things to do around the hotel. In Arrivedo, travelers explore a unique Neighborhood Guide for hotels, which allows them to search for attractions, walking distance recommendations, personalize routes and experiences around their accommodation. Arrivedo gives hotels a voice, through a one stop shop where travelers can book hotels with unique content, so they can make more insightful decisions based on location surrounding activities. Visit

Filmed at HITEC Minneapolis 2019 in Las Vegas.

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Tags: AI, content marketing, Hitec 19, HITEC Minneapolis, hitec2019, hotel content marketing, personalisation


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