Reliance on digital devices has only accelerated during the pandemic, so travel businesses must be able to reach their potential travellers through engaging mobile content. But which online and digital channels should you use? Here is a simple beginners’ guide to a range of online marketing channels you need to consider in your quest to attract the digital traveller in 2022.
Social media is fun and flashy, and paid advertising is great for a quick win — but SEO is the most valuable long-term recovery strategy. Here are eight simple, straightforward SEO tips for your hotel.
An investment in content marketing is so much more than just posting the occasional blog or having an influencer take a photo in your hotel. It’s a marketing approach that requires thought, planning and consistent execution in order to be successful, especially in the highly competitive hospitality sector.
Hotels are not just places where people spend a few nights, they are also sources of information, and you can use it to your advantage.
“The challenge for hotels is how to elevate the guest experience without losing the human touch.” Matthew Stephens talks to Alonso Franco, CEO and Co-founder of Arrivedo about personalisation and content marketing essentials for the hotel industry in the age of AI technology.
Whether your hotel is small or large, having a great content marketing plan in your marketing strategy will attract new clients while sustaining the existing ones.
One of the most complicated things about starting a business today is the huge number of options available for you to market your product or service. ItÕs almost a full-time job to figure out which tactics will be most effective for your business and implement them.
The strategy for finding success in the hospitality industry and using online dating apps is strikingly similar. Do you want someone who is going to go the distance with you? Or, simply a passing fling?