Every hotel has an optimal distribution channel mix – meaning that channels are selected and managed in such a way that they will drive optimal profitability for the hotel in the long run.
Pre-stay questions and unstructured responses guiding hotel revenues
Any and every form of guest interaction with your hotel can be invaluable for guiding the future of your brand,…
A hotelier’s guide to digital marketing: evolution, innovation, and disruption in 2023
Here’s how hoteliers can position themselves to drive revenue, attract more guests, and stay relevant in a rapidly changing landscape.
Why hotels benefit from a proactive approach to reputation management
It’s now possible for hotels to use digital communications technology to intercept guest requests and reviews as they appear. Hoteliers can use this technology to shape their reputation rather than allowing third-party review sites to define them.
The right PMS partner and open APIs can elevate a hotels’ operational success
Tapping a skilled technology partner to handle the necessary integrations between the property-management system and other on-premises solutions can give operators a greater chance for success.
How to make marketing, sales, and revenue jobs in hotels attractive
By implementing these strategies, hotels can attract talented individuals to their commercial roles and differentiate themselves from their competitors in the industry.
Reopening China: data indicates outbound travel rebound
The re-opening of China is already proving to be a key win for tourism recovery, and potentially providing economic growth, within the Asia Pacific region.
Leveraging immersive virtual experiences in your hotel marketing
If you choose to use virtual reality in your industry, you’ll be a bit of a trailblazer, but it will also help you stand out until other hotels start to notice the effectiveness of such an immersive experience.
How hospitality and airline brands can profit off the ‘bleisure’ travel trend
By understanding the pros and cons of bleisure travel and developing targeted solutions, hospitality and travel companies can capitalize on the movement while giving customers what they want.
New tourist flows and how to navigate them
To better prepare for challenging times, here are some innovative solutions to help hospitality businesses embrace inevitable upcoming changes and thrive.
