Pre-arrival communication is one of the most overlooked yet powerful stages of the hotel guest experience.
Segment to Win: smarter sales for smarter hotels
In today’s hospitality landscape, knowing your guest isn’t enough, you need to know which guest. That’s where segmentation becomes your…
AI cuts hotel CAC 19%, media spend up 20 – 40% for digital marketing
Cendyn, a global integrated hotel technology and services company, has found hotel customer acquisition costs (CAC) are down 19% year-on-year (YoY)
Strategic SEO: Building visibility, bookings, and long-term growth for hotels
Over eight months, we implemented a strategic SEO optimization plan to help a hotel enhance its online visibility and drive organic search traffic
Boost Hotel Profitability with Financial Benchmarking
In hospitality, financial performance is everything. Whether you’re managing a single property or overseeing a group of hotels, knowing your…
Sleep Tourism and Overcoming the First Night Effect
Sleep tourism is a very real trend. Working closely with hotel owners and executives to help ideate and set up sleep programs at hotels, one of
A Quintessential Urban Historic Hotel with Fairmont Hotel Vancouver
How do you maintain a superior, four-star level of service with 557 guestrooms? That was the question one half of this writing duo (Larry) posed to Adam Laker
Mastering hotel distribution to maximize profitability
In today’s digital-first travel economy, distribution isn’t just a back-end function—it’s a frontline revenue driver. As hotel executives and commercial…
AI Analytics show hoteliers the reasons behind the ratings
GuestRevu has launched a new set of AI-powered analytics tools that help hoteliers save time, understand guest sentiment, and act on guest feedback faster than ever before.
The Mille Club: Potato Chip Pricing Lessons
For those who have not followed our writing, the Mille Club refers to properties with rates over one thousand dollars, pounds or euros, with the ‘mille’
