Drive direct bookings with smarter guest engagement
In today’s hospitality landscape, the most valuable marketing channel is the one you own. Owned media—your email lists, CRM data,…
Airport Hotel revival done right at Sonesta LAX
What do you think of when the words ‘airport hotel’ come to mind? Perhaps it’s an endless parade of uniformed airline crews or a spartan lobby
Outdoor Refresh Checklist: Make your patio pop this season
Ah, summer! What a wonderful time of year. The sun is warm, the flowers are blooming, the birds are singing, and people are getting away to spend time
Benchmark hospitality excellence with Baseline certification
In hospitality, knowing your job isn’t enough—you need to prove it. Whether you’re building your career or managing a hotel…
Automation for hotels: 7 best practices to save time
Not sure where to start with hotel automation?
The difference between vacation rentals and hotels, explained
The phrase Alternative Lodging surfaced in the early 2000s as a way to describe options other than hotels. Between 2004 and 2011 industry professionals
Reboot your hotel’s marketing strategy for real growth
In today’s hospitality landscape, traditional marketing alone won’t cut it. Guests are discovering, booking, and reviewing hotels through digital channels—and…
How Generative AI is changing your hotel SEO strategy
Key Takeaway: Your GEO should build on top of your SEO strategy.
When AI Seems Human: The risks and rewards of anthropomorphizing in hospitality
In the race to stand out in a competitive hospitality market, hoteliers are turning to artificial intelligence (AI) to provide faster, more personalized guest service.
Hotel marketing in 2025: Are you ahead of the curve or falling behind?
Our new industry report, The State of Data-Driven Marketing in Hospitality, reveals the truth about how hotels around the world are approaching marketing
