Let’s take a glimpse into the future.
A commercial team generates more profits than functions in silos
Hotels must put a lot of work into attracting more guests and selling more to each guest, so every hotel needs a knowledgeable and skilled commercial team with distinct roles in marketing, sales, and revenue. Here’s a look at what these roles contribute to each step in the guest funnel.
Managing the talent gap: Sparking passion for hospitality in Gen Z
We need to change our thinking as hospitality managers to attract new, young talent to an industry that has been bruised and battered by the pandemic. Hoteliers should take this opportunity to rethink our approach to talent.
Farm to Wellness Retreats as an evolution for wellness and hotel distribution
Platform are emerging to helping wellness-motivated travelers escape the overabundance of brand choice on the Internet by presenting users with a curated selection of hotels, spas and resorts that meet certain criteria centered around locally sourced, farm-to-table cuisine and wellness experiences.
Are you going to miss the best time to sell hotel rooms in 2023?
Start off the new year on the right foot with this lesser-known hotel marketing strategy.
What Gen Z guests want in their hotel stay
Appealing to Gen Z is essential for your long-term success. But, how do you do it? How can you slightly shift your marketing strategy to go from Gen X and millennials to a younger audience wanting to see the world?
Hotel SEO: Top 3 crucial tips to help your hotel rank on Google
SEO, or search engine optimization, improves the visibility and ranking of a website on search engine results pages (SERPs) and it can be a powerful tool for booking traffic and generating leads for hotels.
The general manager’s top priority list for 2023
General managers that put more effort into the commercial work in the hotel will likely steal market share from the competition. Here are three things that are the top priorities in 2023 for hotel general managers.
Upgrading hotel PMS to cloud – Look before you leap
Migrating your PMS to the cloud could be one of the best moves your hotel groups ever makes. But, like all major projects, you need to approach with caution. Here are some valuable advice to help you avoid the biggest pitfall of all: the loss of guest profile data.
5 advances fundamentally altering commercial real estate
We will take a look at what modern advances are having an impact in this sector right now and what their impacts are.
