Approaching the daily operations of a sales and marketing department with a coaching mindset will allow the hotel to establish procedures, align behaviour and drive performance continually.
Manage negative guest reviews with the 4 Rs
Make sure you utilise feedback, whether positive or negative, to improve your hotel and your online reputation Sometimes all it takes to change someone’s mind about your hotel is a few well-thought-out words by a sympathetic and professional manager.
Upselling strategies to grow revenue and improve business performance
Hotels can effectively grow revenue today through applying revenue management strategies to the practice of upselling. By analysing guest data, using dynamic pricing strategies, leveraging pricing psychology, personalizing offers, and providing staff with the right tools and training, hotels can improve overall business performance.
Sustainable hospitality: Meeting the needs of today’s eco-conscious traveler
Hotels that adopt sustainable practices not only reduce their impact on the environment but also enhance the guest experience and improve their reputation.
Low cal and low carb wines for wellness
Times are a-changing and right now sugar is the demon that people are trying to avoid, so give the people what they want.
9 audiences you can create for better hotel marketing campaigns
By hyper-personalising your campaigns to specific audiences, you are able to increase your conversion rates, powering your upselling, and at the same time increasing your guest loyalty.
Booking.com best practice guide for hoteliers
Here’s a closer look at the peculiarities, best practices, and other aspects of booking.com and a brief guide to help you set up in the best possible way.
Rethinking the hotel tech stack for optimal revenue optimization
The shift towards brand.com bookings has implications for how hotels allocate their inventory and optimize their rates across channels. Successful revenue optimization requires a complete understanding of search and booking data, which then offers opportunities to strengthen engagement with travelers.
How hotels are redefining the concept of ‘work from anywhere’ with co-working spaces and amenities
Despite potential challenges, the benefits make this trend a game-changer in work and hospitality.
What is the optimal distribution mix in a hotel?
Every hotel has an optimal distribution channel mix – meaning that channels are selected and managed in such a way that they will drive optimal profitability for the hotel in the long run.
