What is the optimal distribution mix in a hotel?

distribution mixThere is no set formula for an optimal distribution mix that applies to all hotels. Every hotel has its own unique channel mix that is affected by several things, including the hotel’s position in the marketplace relative to its competitors – its geographical location, its reputation in the industry, and its service offering (think packages, amenities, and terms and conditions).

Achieving the optimal distribution mix for a hotel is not a simple task. It’s an area where distribution and revenue managers spend most of their time. Thankfully, the technology channel manager makes analyzing channel performance and programmatically managing pricing/inventory to improve profitability much easier.

Here are some things to consider when building your distribution strategy:

Tags: channel partners, data sources, distribution mix



STAAH is a New Zealand-based technology company that specialises in cloud-based channel management and booking engine for accommodation providers helping them maximise their online revenue. Founded by Gavin Jeddo in 2008, a pioneer in the field of distribution technology, STAAH’s industry-leading technology powers a property’s distribution through online travel agencies (OTA) and direct bookings. STAAH partners with over 19000+ properties across 90 countries through its operations in New Zealand, Australia, India, UAE, Malaysia, Philippines, Thailand, Indonesia, Vietnam, Middle East, UK and Europe.

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