Organising and structuring your guest data properly is essential not only for improving outcomes within the marketing department but also for saving time, which is one of the key concerns of hotel marketers.
Has hospitality recovered in the post-Covid world?
We revisit a 2020 Covid report to see which forecasts were accurate and how they are still impacting the global hospitality industry.
5 tips to get more hotel reviews
In the highly competitive landscape of the hospitality industry, mastering the art of collecting online reviews is a strategic move that can set you apart from the competition. You’ll not only boost your online reputation but also gain valuable insights to improve your service.
How to stay on top of your guest feedback
Guest feedback holds the key to unlocking invaluable insights that can drive operational improvements and enhance guest satisfaction.
Unlocking the potential of AI and ChatGPT in your hotel
Let’s delve into the profound impact of AI and ChatGPT on the hospitality sector and explore how you can harness their transformative potential.
How can I increase direct bookings to my hotel?
Here’s a look at ways to optimise your booking process to keep guests engaged and attract those that have been browsers to your site, but did not convert into guests.
Transforming stays into cherished memories
Use some of these ideas to kickstart your mission to make staying at your hotel a memory that guests will cherish for years to come.
Levering cinematic success with Fairmont The Queen Elizabeth’s Barbie Adventure
Fairmont Hotels & Resorts earmarked Montreal’s Fairmont The Queen Elizabeth for the creation of the Barbie Dream Suite and accompanying marketing program. Philippe Champagne, Fairmont’s Regional Director of Sales and Marketing for Eastern Canada discusses its success.
Transactional marketing vs relationship marketing in the hotel industry
Building relationships with your guests can generate more revenue and build a strong name in the industry. Here are some examples of how you can focus on relationship marketing.
Visiting loved ones may drive tourism recovery
VFR has been dubbed the “sleeping giant” of the tourism industry; visiting friends and relatives is a grossly overlooked motive for travelling.
