The shift towards brand.com bookings has implications for how hotels allocate their inventory and optimize their rates across channels. Successful revenue optimization requires a complete understanding of search and booking data, which then offers opportunities to strengthen engagement with travelers.
How hotels are redefining the concept of ‘work from anywhere’ with co-working spaces and amenities
Despite potential challenges, the benefits make this trend a game-changer in work and hospitality.
What is the optimal distribution mix in a hotel?
Every hotel has an optimal distribution channel mix – meaning that channels are selected and managed in such a way that they will drive optimal profitability for the hotel in the long run.
Pre-stay questions and unstructured responses guiding hotel revenues
Any and every form of guest interaction with your hotel can be invaluable for guiding the future of your brand,…
A hotelier’s guide to digital marketing: evolution, innovation, and disruption in 2023
Here’s how hoteliers can position themselves to drive revenue, attract more guests, and stay relevant in a rapidly changing landscape.
Why hotels benefit from a proactive approach to reputation management
It’s now possible for hotels to use digital communications technology to intercept guest requests and reviews as they appear. Hoteliers can use this technology to shape their reputation rather than allowing third-party review sites to define them.
The right PMS partner and open APIs can elevate a hotels’ operational success
Tapping a skilled technology partner to handle the necessary integrations between the property-management system and other on-premises solutions can give operators a greater chance for success.
How to make marketing, sales, and revenue jobs in hotels attractive
By implementing these strategies, hotels can attract talented individuals to their commercial roles and differentiate themselves from their competitors in the industry.
Reopening China: data indicates outbound travel rebound
The re-opening of China is already proving to be a key win for tourism recovery, and potentially providing economic growth, within the Asia Pacific region.
Leveraging immersive virtual experiences in your hotel marketing
If you choose to use virtual reality in your industry, you’ll be a bit of a trailblazer, but it will also help you stand out until other hotels start to notice the effectiveness of such an immersive experience.
