By combining modern technology with an analytical mindset, you can refine your operations, target high-performing markets, and realign your offering with consumer demands to achieve sustained revenue growth.
OTA and direct booking: finding the right balance
Balancing OTAs and direct bookings requires a strategic approach that leverages the strengths of both channels.
Essential tools every hotelier needs to take hotel management to the next level with AI
AI won’t remove human interaction completely, but it can provide enough support to streamline the workforce and add value to the customers.
Digital trends in accommodation: Hotels, Booking.com and the DMA
HOTREC has released its 2024 Hotel Distribution Study(1) which examines recent developments and trends in the European accommodation sector, and…
Thoughtful sleep program setup at the Deer Path Inn as an example for all independent hotels
With the right strategy and thoughtful planning, a sleep program can be executed in a way that enhances the onsite storytelling and overall experience.
Is your hotel worthy of a first date? Underused strategies to drive more revenue
Standing out in the crowded hospitality market requires this crucial blend of authenticity, optimized online presence, and strategic advertising. These underused strategies align with current trends in online dating, where authenticity and genuine connections are increasingly valued.
Profitable approaches to early check-ins and late check outs
Training your hotel reception on the best practices for early check-ins and late checkouts can help them recognize the hotel’s business goals and encourage guests to leave positive reviews.
The top 10 accounts receivable controls
Offering credit comes with risk and when we have these risks, a tight set of controls that we follow will help keep us safe. Follow these controls if you want to limit your chances of coming up short.
The evolution of recruitment in hospitality: how AI tools are redefining success metrics
In hospitality, hiring has typically been a drawn-out procedure that relies heavily on in-depth interviews and human intuition. But the use of artificial intelligence (AI) is completely changing how companies in the hotel industry find, evaluate, and hire people.
Seven design trends to convert travelers on your website
A modern web design in line with current trends will help you convert travelers into customers and thus increase your volume of direct bookings. Here are seven design trends that will give your website a boost and make it more attractive to Internet users.
