From understanding the importance of guest segmentation to learning about guest lifetime value, let’s delve into various aspects that will help you identify and nurture your most profitable guests.
Nostalgia-motivated tourism
Which elements of virtual trips are the most essential and how these can be used to encourage returning tourists’ behavioural intentions via immersion and nostalgia?
7 steps to creating a guest journey for the first time
From understanding your target audience to leveraging guest data, here’s how to put together a guest journey that helps you to achieve your desired results.
Ensuring success with diversity in hospitality organizations
Leveraging diversity within an organization is a conscious, continuous, and collective process that requires pro-activeness for both employees and organizations.
3 crucial aspects to award winning guest experience
Creating a guest experience that is unforgettable means that you will have a constant stream of brand ambassadors, with your guests becoming your biggest advocates and sharing their amazing experiences with those around them.
Optimizing your hotel’s online presence: SEO tips for improved visibility
Search engine optimization (SEO) best practices can help you reach the right audience, putting your hotel in front of the eyes of those most interested and willing to book.
Why you need to reconcile your credit cards every day
The dreaded credit card reconciliation need not be such a big deal if we bite-size it.
8 ways to boost direct conversions with an effective hotel website
Having a strong online presence is essential for the success of a business. A well-designed and optimized hotel website can significantly boost direct conversions. It can also help establish a direct connection with potential guests.
3 reasons why successful teams earn your trust
When you are confident in your team and communicate the operational needs clearly, they will do their best to serve the customer as expected.
Short term rental industry witnessing a widening digital divide
A digital divide is emerging in the short term rental industry, with over 70% of property managers planning to add to their existing tech stack this year while roughly half still fail to use even the most basic tech tools.
