Is your staff keeping up with the velocity of digital marketing?
This new HSMAI guide will get them up to speed.
In today’s rapidly evolving landscape, up-to-date knowledge about digital marketing for the hotel industry is no longer something that only your marketing team needs to contend with. It’s a necessity for any agile, customer-driven hotel professional.
Published by Hospitality Sales and Marketing Association International (HSMAI), Hospitality Digital Marketing Essentials: A Field Guide for Navigating Today’s Digital Landscapeis tailored for hoteliers by one of the hotel world’s leading professional bodies.
Updated every two years, this brand new edition provides the key knowledge and best practice needed to navigate the world of hotel digital marketing: from owned media, earned media, paid media, digital media and emerging technologies.
Whether you lead a branded or an independent property, Hospitality Digital Marketing Essentials is an indispensable guide for the emerging hotel marketer in your team.
Available as an eBook at eHotelier Academy.