These days, you can’t help but notice that virtually every COVID-19 news clip has repeatedly depicted a person being screened for fever using some device that looks like it is from Star Trek. The use of the non-contact handheld infra-red thermometer has become, somewhat disturbingly, commonplace.
So does this mean our ‘new normal’ will include the frequent practice of our temperatures being monitored via these portable infrared devices wherever we go? Or scarier yet – will it become necessary to scan entire crowds through the use of thermal imaging? Right now, of course, this is only speculation, but signs are pointing (mind the pun) to this being a potential outcome of this global event.
Some examples: Wynn Resorts, currently closed, recently announced the launch of thermal cameras to detect body temperatures of guests. All Emirates passengers flying from Dubai to any destination in the US will have to undergo thermal screening. Retail is even getting in on the action. Walmart said it would take the temperatures of associates when they first report to work, and the Atlanta Journal reports a local grocery chain now requires customer temperature checks. Anyone who registers a temperature of 100.4 or higher “will be discreetly informed by a trained member of our staff, and we will find an alternative for your shopping.”
Events that changed how we travel
Who would have thought in July of 2000 that travelers would have to remove their belts, clean out their pockets, and discard any sharp items before they went through a security check at airports worldwide? And as if that weren’t enough, we had to start removing our shoes as well, thanks to Richard Reid, who tried to blow up an American Airlines flight on Dec 22, 2001, using a shoe bomb. These events and several others have radically changed the way we travel.
The COVID-19 pandemic will most likely have a more substantial impact on how we travel and stay in accommodations than any other event in history. It will become the catalyst for dynamic technological change that will possibly remove some of our civil liberties, and it will feel as if our privacy is being invaded.
In an article recently posted in the Daily Mail, an Australian citizen and his wife, who are currently living in China, provide a glimpse into what our lives may be like until a vaccine is readily available. “Everyone has to wear masks here. It sucks, it gets a bit annoying, but you get used to it I suppose,” Mr. Nagy explains. Mr. Nagy and Ms. Yang also document the stringent health checks required before entering a nearby restaurant. Two workers in gloves and face masks use thermometer guns to check the couple’s temperature. The couple even had to confirm that they had not been to any areas where COVID-19 was still highly infectious via an app on their phone. It’s quite incredible to think about living life this way.
Infrared temperature systems will help in instances where we customarily have lines, such as TSA checkpoints, malls, stores, and possibly the entrances to hotels and restaurants. Though uncomfortable, it does make sense.
Now enter thermal imaging at a mass scale.
Tech that scans
Thermal imaging can also be used to scan a large number of people quickly, which enables a broader view and the possibility of identifying those with elevated temperatures more proactively. First fielded during the 2003 SARS epidemic, thermal fever screening systems use cameras that detect the infrared energy invisible to the human eye that people and objects emit. Whether it’s a medical organization, event, business, airport, or hotel that wants to implement this screening before you enter, the demand for this tech is going to be greater than ever before. Though it can be perceived as invasive, it could prove invaluable in helping us manage larger gatherings as events, conferences, and sports-oriented outings.
All of this being said, there is still the issue of asymptomatic individuals who are just carriers of the virus and show no outwards signs of infection. Thermal imaging and infrared solutions are advantageous, though not perfect by any means, and can be used to mitigate at least the most known issues with those who may be infected.
There are a myriad of articles written about what the “new normal” may look like, and I certainly don’t claim to be an expert or have a crystal ball. Still, I do think we have to contemplate all the disturbing scenarios on the horizon, even those we deemed impossible before this pandemic. I hope I am wrong about the looming impacts of the outbreak on our industry, and I am incredibly hopeful that the travel and hospitality ecosystem will emerge stronger than before. But at the end of the day, we must all work together to take whatever measures are needed to ensure that our world is safe.
About the author
Alan E. Young is the Co-Founder and President of Puzzle Partner, the leading agency specializing in hospitality and travel technology marketing. Previously, Alan has held executive-level positions with start-up companies such as Newtrade Technologies, (acquired by Expedia), Hotel Booking Solutions (acquired by IBS Software) and TrustYou. Alan is past Chair of The Board of Directors of The OpenTravel Alliance and been very involved with other industry associations most notably AHLA, HEDNA, and HTNG. With over two decades of experience in the travel and hospitality technology world, Alan specializes in helping innovative companies achieve winning performance and dramatic growth. You can connect with Alan on LinkedIn.
About Puzzle Partner
Puzzle Partner Ltd. is a boutique marketing agency focused exclusively on complex B2B initiatives for the travel and hospitality technology industry. We are experts at combining strategy and tactical execution in a way that doesn’t just maximize a company’s potential; it redefines it. By delivering influential content, marketing services, and public relations rooted in the skills of our team and tested through real-world experience, we help our clients gain visibility, raise their profile and ultimately increase their sales revenues. We incorporate a holistic blend of paid, earned and owned media, along with creative services, into an integrated communications strategy to drive brand awareness ahead of competitors and deliver impactful business results.
To learn more visit puzzlepartner.co.
