QUO today announces the launch of operations in Europe with the appointment of David Anderson as
CEO Europe and partner in the Group. With new regional headquarters in central London, David will lead the expansion of the respected strategic branding and creative agency into this dynamic market. As well as leading QUO’s European operation, David’s team will also coordinate the agency’s global sales and marketing functions as well as provide targeted support for QUO’s expanding network of clients in the Kingdom of Saudi Arabia and the wider Middle East region. David brings over 25 years of client-side branding, commercial, and marketing expertise. A proven track record in both public and major private corporations, he has served on several global executive committees and boards and ran a successful independent consultancy. With an honours degree in Aeronautical Engineering, he started his career at British Airways before holding leadership positions with IHG Hotels & Resorts, Hilton International, Virgin Australia, Fitness First Group and ODEON Cinemas Group where he was Chief Commercial Officer for Europe.David Keen, Group CEO & Founder of QUO, said: “The opening of a European headquarters for QUO is a watershed moment. We’ve grown from humble beginnings in Bangkok to become a leading global branding agency. David is the partner I have always looked for to take to the next level our vision to drive innovation and substantive change through the realisation of brands with culture at their core in every industry we touch.”QUO’s CEO Europe David Anderson said: “I’m thrilled to be joining QUO at this exciting moment in their growth. I’ve known David since my time in Singapore and have always admired his values, and the mix of science and intuition that QUO brings to their work. I can’t think of a better partner to work with. For years, as a client, my teams have had to bring to life brand strategies and concepts off the page, take them to market and support operations in their delivery. I’m looking forward to bringing that real-life empathy and pragmatism to QUO’s work with their clients.”
