We’re in the midst of another evolution with AI and it can be challenging to create an effective hotel SEO strategy in this state of flux. To create an effective strategy, you must adapt to these predictions and embrace emerging technologies and trends.
Reliance on digital devices has only accelerated during the pandemic, so travel businesses must be able to reach their potential travellers through engaging mobile content. But which online and digital channels should you use? Here is a simple beginners’ guide to a range of online marketing channels you need to consider in your quest to attract the digital traveller in 2022.
Many travelers wait specifically for Black Friday to book their travel for the year, and most hotels cannot afford to miss out on this huge share of the business.
SEO is so important for your web site traffic. Here is a closer look at how to define your target audience, optimise Google reviews for organic search and build links.
Social media is fun and flashy, and paid advertising is great for a quick win — but SEO is the most valuable long-term recovery strategy. Here are eight simple, straightforward SEO tips for your hotel.