Complementary actions can be taken to increase conversion of your website’s additional traffic and significantly boost your direct bookings.
Consumer confusion over best hotel rate
Consumers in the UK’s perception of where to find the best rate has become more confused over the pandemic.
Three key developments in the U.S. OTA market
OTAs showed welcome recovery in 2021, buoyed by continued strength in domestic travel.
Quick wins to convert Black Friday bookings on your hotel’s website
Many travelers wait specifically for Black Friday to book their travel for the year, and most hotels cannot afford to miss out on this huge share of the business.
4 myths about the state of OTAs post-COVID-19
By drastically disrupting the state of the online travel market, the COVID-19 outbreak has given hotels a unique opportunity to take back control over their acquisition channels. Here we debunk four misguided statements regarding the state of OTAs in a post-COVID-19 travel market, from their cost, to their place in hotels’ channel mix, and more.
What’s next for hotel online bookings?
The online booking landscape has drastically evolved during the pandemic, with the OTA monopoly weakened. What will hotel digital distribution look like in the future and what should hoteliers do to thrive in this new environment?
Rate parity or disparity?
With the rise of new-age channels, hotels are having problems maintaining a clean and clear vision over their pricing strategy.
SiteMinder analysis reveals France’s online hotel bookings are back on the up, set to remain steady
SiteMinder grows online bookings by almost 40% for Boulevard Hotis
Online bookings are on the up for a hotel group located in one of BrazilÕs largest cities, only months after launching new hotel websites powered by the global hotel industryÕs leading cloud platform, SiteMinder. @siteminder
Harnessing the power of cloud and mobile hotel PMS
What triggered the mass movement towards cloud hotel PMS? Hoteliers have new goals to achieve today and the solutions don’t hide in a server room. Cloud hotel PMS software has become the natural choice for a growing number of hotel managers and owners today.