SiteMinder grows online bookings by almost 40% for Boulevard HotŽis - Insights

SiteMinder grows online bookings by almost 40% for Boulevard HotŽis

 width=Online bookings are on the up for hotel group located in one of Brazil’s largest cities, only months after launching new hotel websites powered by the global hotel industry’s leading cloud platform, SiteMinder.

Boulevard HotŽis, which caters for both leisure and corporate travellers in the stunning metropolis of Belo Horizonte, Brazil, reports online bookings have grown 38 percent and the group is showcasing the best it has to offer for the first time.

Boulevard HotŽis has three properties Ð Boulevard Park, Boulevard Plaza and Boulevard Express Ð which employ SiteMinder’s integrated direct booking solutions to attract and convert guests on each of their hotel websites.

ÒWe knew launching new websites would be an important step to enhance the image of our hotel brand, but we weren’t sure what the results would be. However, the numbers speak for themselves. In addition to having beautiful websites that we, ourselves, created Ð and, now, also maintain ourselves Ð our guests enjoy a simple, elegant and personal booking experience. The direct bookings are so valuable, because of course they don’t come with commissions or transactional costs, and we are able to own the guest relationship throughout the entire process,Ó says Boulevard HotŽis’ general manager, Flavio Lemos.

Boulevard HotŽis offers more than 200 rooms and 14 event spaces which are enjoying greater visibility online, thanks to the search engine optimization (SEO) capability built into SiteMinder’s hotel website creator. The group is one of several deals won by SiteMinder in Latin America, where its smart and simple solutions are supporting hotel businesses across the region to compete for guests internationally.

ÒTravelers today have so many options. They can book their preferred accommodation through an online travel agency, a travel agent, a hotel’s direct website Ð the list is endless Ð or choose another hotel entirely. It comes down, largely, to the experience hotels are able to offer and therein lies the importance of having an attractive and high-performing website. We are delighted to support hotels such as Boulevard HotŽis to showcase all they have to offer, to travelers the world over, and to provide those travelers the ability to book a room without ever leaving the hotel website,Ó says Mateus Coelho, Regional Manager of Brazil, Spain and Portugal at SiteMinder.

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