Northstar Travel Group (“Northstar”), the largest information services, data, events, and marketing solutions company focused exclusively on the travel industry, has promoted Mary Pat Sullivan to the position of Executive Vice President of Marketing for the Travel Group. Sullivan was most recently Senior Vice President of Marketing for the Retail Travel Group at Northstar.
If Hospitality was a PLC, what would be changed?
Hospitality is one of the great industries and yet it possesses a number of clear problems. If Hospitality was a Plc, what strategies would be being developed?
The importance of branding in the hospitality industry
Catchphrases like “stay on brand” and “that’s very on brand” can be a bit insufferable and even cringe-worthy, but adopting the on-brand/not-on-brand thinking definitely has merit.
SH Hotels & Resorts names Toni Stoeckl Chief Marketing Officer
SH Hotels & Resorts announced the hiring of Toni Stoeckl as Chief Marketing Officer as the company gears towards global expansion.
Siti Hadijah Arifin, new Deputy Director of Tour Malaysia Sydney
Siti Hadijah Arifin brings years of experience acquired in various marketing portfolios as the new Deputy Director of Tour Malaysia Sydney.
How to start a hotel business
It is extremely important you prepare yourself well, do a lot of research and develop a detailed business plan to ensure success. Here’s a detailed look at what you’ll need.
The trump card that can dramatically increase your hotel bookings in 2022
You are in demand. You are in the driver’s seat. Make use of it. Help your guests find what they are looking for, and re-position yourself.
Marketing your hotel to the digital traveller
Reliance on digital devices has only accelerated during the pandemic, so travel businesses must be able to reach their potential travellers through engaging mobile content. But which online and digital channels should you use? Here is a simple beginners’ guide to a range of online marketing channels you need to consider in your quest to attract the digital traveller in 2022.
Generation Hashtag will be a key driver for niche tourism growth
New report shows Demand for niche tourism holidays and experiences is growing among people born between 1991 and 2005.
Seven hotel marketing trends for 2022
Learn which hotel marketing strategies will help you stay ahead of the competition and increase bookings.
