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Siti Hadijah Arifin, new Deputy Director of Tour Malaysia Sydney

SITI HADIJAH ARIFINMalaysian-born Siti Hadijah, fondly known to many as ‘Caddy,’ brings more than 19 years of experience acquired in various marketing portfolios held within ASEAN, international marketing, communication and most recently in the advertising division.

Some of Caddy’s latest accomplishments were overseeing the advertising collaboration with Expedia Group and the production of the video ‘AMAZING’ which won multiple awards over the years.

“I strongly believe that the video captures the true essence of the multi-colour, multi-cultural, and multi-racial Malaysia alongside the wondrous attraction across the country that depicts that Malaysia, is Truly Asia and I can’t wait to share with the Australian travel trade,” Caddy said.

The appointment comes as Malaysia opens its borders to the world and expands marketing activities in Australia.

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In her new role, Caddy will oversee all marketing growth, administration and financial matters of TM Sydney, while collaboratively working with the Sydney team to pioneer Malaysia as a premier destination for Australians to visit.

Malaysian-born Siti Hadijah, fondly known to many as ‘Caddy,’ brings more than 19 years of experience acquired in various marketing portfolios held within ASEAN, international marketing, communication and most recently in the advertising division.

Some of Caddy’s latest accomplishments were overseeing the advertising collaboration with Expedia Group and the production of the video ‘AMAZING’ which won multiple awards over the years.

“I strongly believe that the video captures the true essence of the multi-colour, multi-cultural, and multi-racial Malaysia alongside the wondrous attraction across the country that depicts that Malaysia, is Truly Asia and I can’t wait to share with the Australian travel trade,” Caddy said.

The appointment comes as Malaysia opens its borders to the world and expands marketing activities in Australia.

In her new role, Caddy will oversee all marketing growth, administration and financial matters of TM Sydney, while collaboratively working with the Sydney team to pioneer Malaysia as a premier destination for Australians to visit.

Tags: communication, Deputy Director, Malaysia Tourism Board, Marketing, Siti Hadijah Arifin, Tour Malaysia Sydney

Media, Sydney, New South Wales

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