Researching hotels on OTA review sites is often the first step in a traveler’s guest journey, which in turn makes those listings an important aspect of most hotels’ marketing strategy.
Preparing your hotel for the sunset of Google’s Universal Analytics
For hotel marketers, there’s a major shift afoot: the beginning of an entirely new way to measure performance across websites and mobile devices.
How Silken Hotels and Condes Hotels increase web conversion by 31%
Complementary actions can be taken to increase conversion of your website’s additional traffic and significantly boost your direct bookings.
The future of email marketing for hotels
How dailypoint™ is revolutionizing guest communications.
Drive Direct Bookings…The Secret Sauce for your website.
At a time when hoteliers must do more with less, the challenges are especially acute in eCommerce as hotels confront major shifts in travel patterns and consumer behaviors.
Cendyn launches Hospitality Cloud for hoteliers to drive direct bookings
The first applications available on the Cendyn Hospitality Cloud are Starling customer data platform and Cendyn’s website content management system.
How to promote your hotel on social media during slow seasons
Social media is immediate, palpable, entertaining and a great way to showcase your property. The sooner you connect with people longing for a much-needed weekend getaway or extended vacation, the better.
Maximum Occupancy Accommodation Industry Conference returns to Sydney
Maximum Occupancy provides the perfect environment for the industry to reconnect in person and discover the latest trends and strategies to reboot the industry, boost direct bookings and increase revenue.
The top 9 digital marketing trends for hotels in 2022
Whether it is through providing exciting location-based experiences, creating highly personalized and seamless digital experiences, or creating operational efficiencies, this year will be a turning point as hotels continue their overall pivot to drive more direct bookings and revenue.
8 digital marketing trends that will still be relevant in 2022
Digital marketing no doubt is changing constantly. But take a pause here. If you look closely behind all these shifting tectonics, there are a few core principles that form the foundations of every marketing campaign.
