Drive Direct Bookings...The Secret Sauce for your website. - Insights

Drive Direct Bookings…The Secret Sauce for your website.

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At a time when hoteliers must do more with less, hotels are embracing rapid digitization and automation of products and services to keep up with ever-evolving consumer expectations.

The challenges are especially acute in eCommerce as hotels confront major shifts in travel from business to leisure, the ongoing struggle to gain direct bookings, and the ability to target new types of guests in a competitive market with evolving stay preferences.

How to drive direct bookings

With advanced personalization and merchandising of the hotel shopping experience, hoteliers can target specific offers to website visitors based on their preferences and behavior. By implementing the right digital tools and tactics, hoteliers can quickly position themselves to drive guest engagement, loyalty, and profitable revenue growth via their direct booking channel.

Join industry experts from Cendyn and eHotelier on 19 May where you’ll learn:

  • How to drive more direct bookings and revenue via your website
  • Ways to deliver the most personalized content and offers in the industry
  • The impact of leveraging first-party data
  • The true secret sauce of direct bookings: integration between your hotel’s content management system (CMS) and customer data platform (CDP)
  • And more…!


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eHotelier is the leading eLearning solution for the global hospitality industry.

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