Securing a prominent spot within Google’s search results can translate into the difference between a hotel boasting fully booked rooms and one faced with the emptiness of vacant accommodations.
Preparing your hotel for the sunset of Google’s Universal Analytics
For hotel marketers, there’s a major shift afoot: the beginning of an entirely new way to measure performance across websites and mobile devices.
Sabre strengthens partnership with Qantas
Sabre’s graphical Sabre Red 360 interface will now showcase Qantas products with rich, relevant and engaging content through the airline’s connection with ATPCO.
Data-Driven Content: The Metrics That Matter
Instead of asking, “What metrics can we track?” the question becomes, “Which metrics must we track?”. @HEBS Digital
How to write captivating hotel marketing content to boost sales and reservations
Selling a hotel is far different to selling your average product or service; there’s a lot more to think about and lot more information to include.
Six tips to help hoteliers craft content that converts
Content on your hotel website is one of the most important factors in driving conversions but, chances are, it’s also one of the most overlooked.
How to jumpstart your hotel’s direct bookings through SEO
Smart hoteliers must adopt a proactive and holistic approach to content creation, marketing and optimization in order to make the greatest impact on the SEO landscape.
The holy grail of hotel content marketing: Secrets to keeping your content fresh
How do you find a novel angle and an innovative new content plan?
The 10 best types of hotel blogs
Whether you’re looking for inspiration for your next post or for new formats to shake up your hotel blog, here are 10 types of posts that help increase web traffic.
DHISCO content expert Anne Cole appointed to HEDNA board
With more than 20 years’ experience, Cole has executed targeted business initiatives successfully for Wyndham Hotel Group, Hilton Worldwide, Sabre and American Airlines.
