As the marketer for a hotel, whether you work internally or as a third-party company, you’ll have already been thinking about the kind of content you need to create in order to get people clicking and booking.
However, you’ve probably already come across the mental block of how selling a hotel is far different to selling your average product or service; there’s a lot more to think about and lot more information to include.
If this sounds like you then you’ve come to the right place. Today, we’re going to explore everything you need to know in order to create content for your hotel which is sure to boost sales and reservations.
Sell the experience
As a hotel, you’re not selling a product, and you’re not really selling a service; you’re selling an experience. People are coming to your hotel because they’re escaping their everyday life and have probably been looking forward to this stay their entire year.
Even if you’re a business hotel, you’re providing business people with an effortless and convenient experience where they’re able to focus on what they’re doing, rather than having to mess around with a dodgy hotel.
Think about the experience you’re offering and then convey this through the content you’re creating. Revolve around this topic, and you’ll remain concise and on the point with what your customers are looking for.
Highlight the benefits
As when you’re selling anything in the world, it’s important you don’t just list the features of your hotel, but instead, you talk about the benefits that these provide. This makes your hotel relatable, and it makes it easy for people to understand what you’re offering.
For example, if you provide a taxi service to help your guests get from A to B, don’t just market this as a taxi service, but instead, tell them that they can get around so much easier and more effortlessly with service on their doorstep.
Keep things simple
When it comes to talking about your hotel, there’s no reason you need to make things any more complicated than they need to be. Keep things as simple as possible because this means the information you’re sending is easy to absorb and relatable.
“Even the way you display and format your content needs to be simple. Look at this article and how all the paragraphs are broken up with headers and small paragraphs. This is far less intimidating to a reader and makes them want to read on,” explains Mary Harper, a content writer for Elite Assignment Help.
Produce high-quality content
Imagine you’re reading through the content for a hotel and you find it doesn’t make sense or is full of typos, grammar mistakes, and punctuation errors. If the quality of the content is missing, this is going to set a bad impression for your business.
Even if you doubt your own ability to create quality content, here are some online tools you can use to help you strive for perfection:
We live in a world where social proof is everything. Think about when you go shopping for something on Amazon. Do you even click on a product with one-star, or do you go straight to the products where customers have rated it highly?
With statistics showing that most people trust online reviews more than they trust their friends and family, it’s important you include case studies and reviews of past customers in your content in order to show that people are enjoying what you have to offer.
Include a call to action
The final thing you want to think about when closing every piece of content you create is using a call to action. This is simply a few sentences at the bottom of each piece of content which simply directs the reader into what you want them to do next.
There is a one-size-fits-all solution for what your call to action should be, but it’s a good idea to keep things simple while adding a sense of urgency to the text that makes the customer want to book straight away rather than later.
Some of the phrases you could use include ‘Book Now’ or ‘Reserve a Room Today!’