IDeaS Brings Millennium and Copthorne Hotels onto G3 RMS - Insights

IDeaS Brings Millennium and Copthorne Hotels onto G3 RMS

IDeaS Millennium and Copthorne HotelsIDeaS, a SAS company, the world’s leading provider of hotel revenue management software and services, announced today its expanded partnership with Millennium and Copthorne Hotels. Following a thorough market evaluation and piloting phase, the hotel group will transition 6 of its Singapore-based properties over to IDeaS G3 Revenue Management System (RMS), as part of a 40 property global revenue management upgrade.  

After undertaking a live assessment of leading hotel RMS solutions, Millennium Hotels and Resorts (MHR) selected IDeaS G3 RMS for the quality and speed of its data integration.

“Having the right revenue management system is key to drive performance for our hotels. With the amount of good revenue management systems available in the market, we wanted to have a fair evaluation. We went through a thorough, non-favouritist, points-based exercise to pilot each system. We assigned points against what was good and bad—evaluating everything from commercials to features to speed to market and customer service,” said Saurabh Prakash, group vice president, digital marketing, revenue management, loyalty and distribution at MHR.

Key to the global 40 property revenue management upgrade for MHR, was a successful pilot deployment of IDeaS G3 RMS at M Social Singapore.

“One of the turning points was the G3 RMS deployment at M Social Singapore. The efficient and smooth deployment was one of the key winning factors for IDeaS. I look forward to working together with the IDeaS teams closely for blue-ocean thinking in revenue management and move forward our relationship from strength to strength in the years ahead,” said Prakash.

G3 RMS was also favoured by MHR for its many enhancements, including room-type pricing and forecasting, group evaluation, “What-If Analysis” to determine pricing change impact and Investigator, which provides greater clarity around the system’s automated pricing and forecasting decisions.

“We are honored to continue serving Millennium and Copthorne’s prestigious, worldwide hotel group. At IDeaS, we proudly stand by our entire suite of revenue science solutions and firmly believe in the superior capabilities of G3 RMS, so we were delighted to learn Millennium and Copthorne arrived at the same conclusion after conducting a rigorous market evaluation. We look forward to continuing to work closely with the hotel group as they begin an exciting new era in their revenue management journey,” said Ravi Mehrotra, president, founder and chief scientist, IDeaS.

About Millennium Hotels and Resorts

Millennium Hotels and Resorts (MHR) is the global brand of Millennium and Copthorne Hotels Limited, a global hotel company which owns, manages and operates over 145 hotels across some 80 locations. It has several distinct hotel brands, including Grand Millennium, Millennium, M Social, Copthorne and Kingsgate, throughout Asia, Europe, the Middle East, New Zealand and the United States. Its properties are in key gateway cities such as London, New York, Los Angeles, Paris, Dubai, Beijing, Shanghai, Seoul, Tokyo, Singapore and Hong Kong. Occupying the best locations around the world, MHR has the perfect address for business and leisure travellers.


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