Personalization in the hospitality industry isn’t a new concept.
Hotels often provide personalized in-room and on-property experiences, so why should the website experience be the same for all visitors?
It’s not enough to present potential guests with static website content and expect them to find what they’re looking for and make a reservation. In fact, a Salesforce study found that by 2020, 51% of consumers will expect brands to anticipate their needs and make relevant suggestions.
Through personalization, hotels can create a dynamic user experience. Rather than one broad experience that attempts to reach all possible travelers, hotels have the ability to create unique content that appeals to different segments in order to achieve specific business needs. In this way, the hotel website can — and should — be the primary channel for engaging the hotel’s best guests.
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ABOUT NEXTGUEST DIGITAL
NextGuest Digital uses the latest in digital marketing technology to assist hotel brands in crafting their digital presence. Through the agency’s smartCMS®, Content Personalization Engine, Smart Data Marketing, and other innovative initiatives, hoteliers see a drastic boost in direct bookings, as well as lower distribution costs and an increase the lifetime value of guests. NextGuest Digital is part of NextGuest, an all-encompassing partner that helps hoteliers acquire, engage, and retain their next guest. Based in New York City, the company is comprised of NextGuest Digital, CRM, Labs, and Consulting.