It’s important to be strategic with your tactics. When you do, you will increase your website’s visitor engagement and ultimately drive much more revenue and bookings.
The importance of increasing digitization in hospitality
How can we build bridges to a fully-realized digital future for hotels? Here’s the research to illuminate pathways towards delivering digitization in a meaningful, impactful way.
“Personalization” is about consistency and interaction
Delivering an “experience” and offering personalized service depends on the owners investment into staff, not better computer program.
Improve hotel operations with automation and online learning
There is no doubt that the hospitality industry emphasizes personalization and positive customer experience, however, hotel owners and operators, regardless of the type of property, can benefit from automation, and in ways, they may not expect.
Major enhancements to Guestfolio CRM: Advanced guest profile management
Guestfolio CRM | Intuitive marketing automation and guest intelligence for boutique and independent hotels
Now Available: Content Personalization on the Hotel Website Whitepaper
Personalization in the hospitality industry isn’t a new concept. Hotels often provide personalized in-room and on-property experiences, so why should…
Caesars Entertainment, Margaritaville & The Travel Corporation join forces on ground-breaking personalization webinar
The most senior executives from travel’s most unique hotel, resort, tour operator and casino brands will kick off a webinar on the most innovative revenue, marketing and CX approaches to personalization to win the customer’s loyalty.
How to build an emotional bond with demanding hotel guests
Personalization drives positivity. The little, unexpected things boost the overall experience and add unique elements that help build a strong relationship with guests.
What does the future hold for hotel booking websites?
The stranglehold of a few large OTAs will not last forever. What other models for hotel bookings will emerge?
Staying relevant through customization and personalized services
Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel) types of accommodation and make reservations through online travel agencies (OTAs) rather than book directly with the hotels themselves. Hoteliers cannot afford to give up though and must stay relevant.
