Delivering an “experience” and offering personalized service depends on the owners investment into staff, not better computer program.
There is no doubt that the hospitality industry emphasizes personalization and positive customer experience, however, hotel owners and operators, regardless of the type of property, can benefit from automation, and in ways, they may not expect.
Guestfolio CRM | Intuitive marketing automation and guest intelligence for boutique and independent hotels
Caesars Entertainment, Margaritaville & The Travel Corporation join forces on ground-breaking personalization webinar
The most senior executives from travel’s most unique hotel, resort, tour operator and casino brands will kick off a webinar on the most innovative revenue, marketing and CX approaches to personalization to win the customer’s loyalty.
Personalization drives positivity. The little, unexpected things boost the overall experience and add unique elements that help build a strong relationship with guests.
The stranglehold of a few large OTAs will not last forever. What other models for hotel bookings will emerge?
Hoteliers are seeing their relevance diminishing almost by the day as customers increasingly turn to alternative (non-hotel) types of accommodation and make reservations through online travel agencies (OTAs) rather than book directly with the hotels themselves. Hoteliers cannot afford to give up though and must stay relevant.
The pace of innovation across every industry and every company is astounding today, from natural language processing and data sciences to artificial intelligence and virtual reality. How exactly these mega trends are going to affect our industry, and hoteliers specifically, remains to be seen, but we do know that tomorrow will look very different from today.