One of Heathrow’s newest, design-led hotels, Atrium Hotel Heathrow, enters the highly competitive Heathrow hotel market with HotelREZ at its side.
Atrium Hotel Heathrow has selected HotelREZ as its global sales and distribution partner targeting growth from leisure and business travellers to Heathrow. HotelREZ will provide full GDS services for Heathrow’s largest independent hotel, which is open for bookings from May 2019. The goal is to establish Atrium Hotel Heathrow as one the best hotels to stay in for travellers, events and accommodation bookers looking for exciting new locations in and around Heathrow. The HotelREZ team will target booking generation across the travel manager, event planner, and MICE industry event market.
Atrium Hotel Heathrow is an exciting addition to Heathrow’s competitive hotel scene, located just minutes from Heathrow Airport with excellent public transport links to Central London. The five story, 613 room property stands out amongst competitors not only for its state of the art interior and exterior design, but for the world class guest facilities it offers, including pool, gym, sauna and steam room. In addition, the property is home to a prestigious conference and events suite that can host up to 700 guests and includes 36 separate meeting rooms and 120 secure parking spaces.
HotelREZ was selected on the basis of its track record in developing successful sales and distribution strategies for hotel partners around the world. The HotelREZ formula delivers consistently for hotel partners as a result of its ability to incorporate bespoke revenue generation solutions; together with its rate agreements with worldwide GDS and DHISCO partners, backed by the services of a dedicated revenue manager who works as an extension of the hotel’s team.
Anshul Mehta, Sales Director, Atrium Hotel Heathrow added:
The GDS will be an important channel for us at the Atrium and in HotelREZ we have chosen a proven partner who is delivering us with both the robust technology and also the demand sales and marketing, which is so important in helping us compete in the highly competitive Heathrow and Greater London markets.”
Melanie Bertram, Director of Revenue Management at Atrium Hotel Heathrow and Regency Homes Hotel Division continued: “Managing multiple hotels, HotelREZ’s strong relationships and well established interface with our PMS, together with their solid reputation for commercial success means we are already seeing the benefit for our existing properties and we are confident that with HotelREZ’s expertise and help, Atrium Hotel Heathrow will thrive too. We are delighted to announce our partnership with HotelREZ and look forward to seeing the results.”
Mark Lewis, CEO, HotelREZ commented:
“The Atrium Hotel Heathrow is ideally positioned to meet the needs of our travel agent and consortia partners and we are thrilled to be part of this important opening in London. We are committed to driving commercial success and awareness for our clients, from domestic and international markets. We are excited to work alongside the great team at Atrium Heathrow as we become an extension to their business.”
To learn more about HotelREZ, please visit HotelREZ.com.
About HotelREZ
HotelREZ Hotels & Resorts was founded in 2004 by Mark Lewis, an experienced hospitality industry professional and entrepreneur. Over the course of a decade the company has grown to be one of the leading hotel representation companies dedicated to marketing and connecting independent hotels with bookers worldwide. HotelREZ now provides distribution, revenue, sales consultancy and marketing services and support to more than 1,500 hotels and small hotel groups in over 100 countries including private label GDS chain code solutions. HotelREZ Hotels & Resorts is a SAAS company.
About Atrium Hotel Heathrow
The Atrium Hotel Heathrow’s prime location guarantees interest from both business travellers and tourists. The property is furnished with 581 icon rooms, a prestigious conference and events suite for up to 700 guests and 36 separate meeting rooms, with the capacity to hold an event for 500 delegates. It is an ideal option for travel managers, event planners, and MICE industry events. For an added luxury experience, the new hotel boasts a leisure complex housing an indoor swimming pool, sauna, jacuzzi, steam room, and fully equipped gymnasium.
