DHISCO Inc., a leading hospitality distribution company, has announced it is partnering with SuiteStory Inc., an international luxury travel start-up aimed at helping hotel companies book their high-end but often least-occupied rooms.
SuiteStory, which has offices in the U.S., Latvia and the Netherlands, plans to launch this fall using new, interactive technologies to redefine how people search, discover and book luxury suites. The site will target affluent travelers who are more attracted to the experience of a stay.
“SuiteStory is an innovative new service designed to help our hotel partners increase their revenue by booking expensive rooms that often sit empty,” said DHISCO CEO Toni Portmann. “This is a great example of our commitment to supporting new ideas and technologies that connect hoteliers with the world.”
SuiteStory CEO Dmitrii Beliakov said the concept is to increase the sale of suites within hotel chains, which on average have a 30 percent vacancy rate. Hoteliers use many of their suites for upgrades and loyalty program members, but they often lose out on revenue that could be gained by targeting the right customers.
“Hoteliers can’t sell the suites because they are very expensive and not marketed correctly to include all the important extras that usually come with a suite, including club lounge access, free drinks and snacks and late checkout,” Beliakov said. “We chose DHISCO to power our site because it offers the richest property content for the largest collection of electronically bookable hotels in the world.”
SuiteStory will have an interactive website with rich content, including images that a customer can simply click and choose their preferences. The data will be saved, and the algorithm will direct returning customers to similar properties that match their preferences.
