Hassler Roma is delighted to announce the appointment of Sophie Elizabeth Clarke as its new Director of Sales and Marketing. In this pivotal role, Clarke will oversee the hotel’s commercial operations, strategic marketing initiatives and brand development, guiding the legendary property into its next chapter.
British born Clarke brings extensive experience across the luxury hospitality industry. She most recently served as the Director of Sales & Marketing at Corinthia Hotels, shaping commercial strategy for the brands newest flagship opening. Prior to that, she led global PR, social media and brand activation for Radisson Hotel Group, driving high impact campaigns for the launch of the Group’s luxury brand and driving award-winning partnerships across art and culture. Earlier, she led social media as Radisson’s Global Director pioneering the Group’s influencer and creator strategy and oversaw Digital Field Marketing for The Luxury Collection of Starwood Hotels & Resorts across Southern Europe.
“I’m honoured to return to Rome and join Hassler Roma, a property with such an exceptional legacy,” says Clarke. “I look forward to working with the team to further elevate the hotel’s global presence and create experiences that will continue to inspire guests from around the world.”
At Hassler Roma, Clarke will leverage her expertise in storytelling, digital strategy, and brand building to drive commercial growth in luxury markets. Her appointment comes at a moment of renewed ambition for the historic hotel, reflecting Hassler’s ongoing evolution and commitment to innovation, exceptional guest experiences, and its iconic place at the heart of Rome. This new chapter is guided by the vision of owners Veruschka and Roberto Bucher Wirth, whose stewardship continues to uphold the Hassler’s historic legacy whilst driving its evolution for the future.
