Omni Hotels & Resorts is pleased to announce the appointment of Annette Bales as the new Vice President of Sales. With a wealth of experience in the hospitality industry, Bales brings a dynamic approach to the role in leading and coordinating all global and property-based sales activities for Omni Hotels & Resorts.
In her new role, Bales will spearhead the development and execution of strategic sales plans, driving Omni’s mission to create and maintain a highly energized selling culture across its vast portfolio. Her key responsibilities will include increasing revenues through enhanced market penetration, optimizing revenue performance at all Omni-operated properties, and ensuring all strategic sales practices align with the brand’s overall business objectives.
“Annette brings a tremendous track record in the sales industry, along with a clear strategic vision that will be instrumental as we continue to elevate our brand,” said Dan Surette, Chief Sales Officer at Omni Hotels & Resorts. “Our high-performing teams are committed to being the best hospitality partner for our customers and delivering exceptional value for them. I look forward to collaborating with Annette as we reach new goals together.”
Bales brings over 30 years of experience in the hospitality industry. Prior to joining Omni, she served as Executive Director of Sales, Service & Experience at Sunseeker Resort in Charlotte Harbor, FL. She also held various leadership roles during her 15-year tenure at Marriott International, where she oversaw strategic and result-driven sales management, specializing in hotel openings, strategic planning, high-performing team creation and retention, brand management, and more.
Throughout her tenure at Marriott International, Bales was recognized for her exceptional leadership with numerous accolades, including the prestigious Above Property Leader of Year and the Chairman’s Award.
