Global luxury soft brand Elegant Hotel Collection has appointed luxury lifestyle brand and marketing strategist Anna Payne as Director of Marketing, Partnerships & Loyalty.
Payne joins the luxury representation brand as it targets further growth in the sector, expanding on a limited, invitation-only basis.
Founding members of Elegant Hotel Collection include the Exclusive Collection; Rudding Park, UK; La Sultana, Oualidia, Morocco; and Paresa Resort Phuket.
Payne holds more than 15 years’ experience in the luxury and hospitality sectors; having achieved success with Small Luxury Hotels of the World and Firmdale Hotels, where she worked across multiple markets and hotel openings in London and New York.
Payne said: “Luxury hotels are my passion and I am looking forward to bringing this enthusiasm to the Elegant Hotel Collection and driving the growth of this exciting new brand.”
“What it means to be a relevant, meaningful brand is constantly evolving. At Elegant Hotel Collection, we will seek to delight and inspire by creating an exciting offering that is underpinned by unmatched client and customer experiences.”
“We’re proud to be taking a fresh and consultative approach. My focus will be on helping our member hotels to succeed.”
Catt McLeod, Vice President Brand Development, Elegant Hotel Collection said: “We are thrilled to welcome someone of Anna’s calibre and experience to the group.”
“Anna’s expertise in growing partnerships and building a brand’s profile will be critical to us as we expand; offering unique, luxury hotels a voice in a crowded marketplace. We believe that the Elegant Hotel Collection, with its dynamic, technology-led approach to luxury distribution, offers a true alternative in the market, giving hotels a meaningful route to guests.”
Elegant Hotel Collection offers member hotels a comprehensive channel distribution strategy including Booking Engine, Web Services, GDS and OTA; multi-media and content management; RFPs; commission processing; along with a tailored account management plan detailing sales activities and marketing initiatives.
