Global luxury soft brand Elegant Hotel Collection has appointed luxury lifestyle brand and marketing strategist Anna Payne as Director of Marketing, Partnerships & Loyalty.
Elegant Hotel collection launches
Elegant Hotel Collection has entered the luxury soft brand market, launching with 25 luxury hotels, targeting 50 properties globally by summer 2024. The independently-owned flag will expand on a curated, invitation-only basis, creating a luxury community where individual hotels receive tailored service.
