The St. Regis Longboat Key Resort is pleased to announce the appointment of Emily Bond as Director of Marketing, a role in which she brings more than 15 years of hospitality experience, including over a decade with Marriott International and work with premier luxury brands such as St. Regis and The Ritz-Carlton. In her new role, Bond will oversee the resort’s marketing strategy, with a focus on brand positioning, strategic partnerships, digital innovation, and deepening guest engagement as The St. Regis Longboat Key Resort continues to shape its presence in the Sarasota area.
“Emily brings a rare combination of strategic vision, brand expertise, and creative energy,” said Winfred van Workum, General Manager at The St. Regis Longboat Key Resort. “Her leadership will play a key role in continuing to elevate our brand presence and deepening the connection between our resort and discerning travelers seeking an exceptional experience when visiting Longboat Key.”
Prior to joining The St. Regis Longboat Key Resort, Bond served as Director of Marketing for a portfolio of premium and luxury hotels across North America, leading integrated marketing strategies for properties in California, Las Vegas, Denver, Utah, Texas, and throughout the Midwest. She began her career in the creative department of an advertising agency as a copywriter, experience that continues to inform her approach to brand storytelling. Today, she brings that same creative energy and charisma to her work, with a passion for crafted compelling narratives that elevate the guest experience.
“I’m thrilled to join The St. Regis Longboat Key Resort team and contribute to a brand that exemplifies timeless luxury and meaningful guest experiences,” said Bond. “There’s so much inspiration to draw from Sarasota’s rich cultural community, and I’m excited to build marketing that reflects the spirit of the resort and the beauty of Longboat Key.”
