PONANT announces today the arrival of Belinda Hindmarsh as Group Deputy CEO Global Business. Belinda Hindmarsh succeeds Hervé Bellaïche, Group Deputy CEO Sales, Marketing and Communications, who has decided, after 10 years of collaboration and in agreement with PONANT‘s CEO Hervé Gastinel, to leave the company to turn to new professional opportunities.
Belinda Hindmarsh’s appointment will take effect from 1st June 2023. Belinda Hindmarsh, originally from New Zealand, will head up a large team with extended responsibilities. She will be responsible for strategy and product conception, as well as global business development, marketing and communications. A travel expert with over 20 years of experience in the industry, Belinda Hindmarsh has held senior positions at Aer Lingus, Expedia and most recently at CWT (formerly Carlson Wagonlit Travel) where she managed the business development of the hotel division and operations in China. She was previously Executive Vice President and member of the group’s Executive Committee responsible for business growth and development.
Since his arrival in February 2013, Hervé Bellaïche has played a key role in PONANT’s expansion. Over the last ten years, the company’s turnover has increased seven-fold, positioning PONANT as a reference in the luxury and expedition sector. Hervé Bellaïche contributed to successfully implementing a growth strategy enabling a brand redesign, a move upmarket and international growth particularly in the United States. He was behind the opening of new offices, several acquisitions and conclusions of major strategic partnerships. Hervé and his teams were also invaluable in the way they managed the health crisis, maintaining the trust and relationships with customers, travel agencies and key partners.