SH Hotels & Resorts appoints Robert Koren Senior Vice President & Area Managing Director of Europe - Insights
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SH Hotels & Resorts appoints Robert Koren Senior Vice President & Area Managing Director of Europe

SH Hotels & Resorts, a sustainable hotel brand management company that operates 1 Hotels, Treehouse Hotels & Baccarat Hotels & Resorts, today announced the launch of their European Corporate office helmed by Robert Koren, who joins the company as Senior Vice President & Area Managing Director of Europe, the Middle East & Africa. The appointment highlights SH Hotels & Resorts accelerated growth and focus on expanding each brands footprint across the region.

In this role, Robert will oversee all aspects of SH Hotels & Resorts operations, development, and owner relationships in the region, ensuring the best guest experience and results for partners and owners. He will oversee operations for Treehouse Hotel London and Skt Petri Copenhagen (converting to 1 Hotel Copenhagen in 2025); the soon-to-open 1 Hotel Mayfair and Treehouse Manchester as well as spearhead openings for the company’s pipeline of new properties including Baccarat Rome, Baccarat Florence, 1 Hotel Elounda Hills, 1 Hotel Paris and all 3 brands’ new builds in Riyadh. The company will be doubling its portfolio over the next 3-5 years with several new projects to be announced shortly.

“We are thrilled to welcome Robert to the company. His background in Luxury and Lifestyle speaks for itself and his arrival could not be more timely given our growth in the region with several exciting announcements forthcoming.” said Raul Leal, CEO, SH Hotels & Resorts.

Robert’s extensive international experience was built on his position of responsibility in the Finance and Operations sectors. In his career, he boasts the opening of prestigious establishments, such as the St. Regis in New York, Florence, Rome and the Hotel Cala di Volpe in Costa Smeralda. “It is key to SH Hotels & Resorts continued expansion, especially throughout EMEA, to establish a solid infrastructure to support our brands across key disciplines. Robert will be leading an experienced team based in London that will provide operational and design support to the EMEA projects,” Raul adds.

Robert started working at Belmond in February 2017, overseeing properties in Europe, the Middle East and Africa after many years of experience at managing over 60 Starwood Hotel properties in locations including Italy, Malta, Greece, Cyprus, Turkey and Israel.

Robert will spearhead the European corporate team for SH Hotels and Resorts, based out of London, UK, to create a strong infrastructure for the existing portfolio and future growth.

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SH Hotels & Resorts, an affiliate of global private investment firm Starwood Capital Group, is a sustainable hotel brand management company that operates 1 Hotels, a nature-inspired lifestyle brand that launched in 2015 with properties in South Bea…

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