Raul Leal named CEO of SH Hotels and Resorts

Raul Leal SH Hotels and ResortsStarwood Capital Group, a leading global private investment firm focused on real estate and energy infrastructure, announced the appointment of Raul Leal as Chief Executive Officer of SH Hotels & Resorts, a subsidiary company that oversees brands such as 1 Hotels, Treehouse Hotels, and Baccarat. Mr. Leal will begin his new role on August 19, 2021.

Mr. Leal joins SH Hotels & Resorts as it is positioned for explosive growth, following the award-winning launches of its three global brands, 1 Hotels and Homes, Treehouse Hotels, and Baccarat Hotels and Resorts. Today, 1 Hotels is founded on the mission of teaching people they can still enjoy a luxury experience while living a more sustainable life, and has hotels operating in South Beach, Manhattan, Brooklyn, Los Angeles, and Haitang Bay, China, and will open in Toronto this August. 1 Hotels also has projects under development in London, Paris, San Francisco, Nashville, Kauai, Cabo San Lucas, Melbourne, and another 15 in its active pipeline. The group’s fun-focused, and playfully bohemian Treehouse brand debuted in London and is under development in Sunnyvale, Copenhagen, Manchester, UK, and Miami. The group’s ultra-luxury bespoke Baccarat Hotels and Residences are open in New York City with projects under development in Bordeaux, Miami, Florence, and Macau.

Mr. Leal is a longtime veteran of the hotel industry with extensive experience building brands, having most recently served as the President and CEO of Virgin Hotels for 10 years, where he oversaw the launch of five Virgin-branded hotels and the development of another 10 in its

pipeline. Previously. Mr. Leal was President and Partner at Tecton Hospitality, an independent management company, which owned and operated a diverse portfolio of 35 branded hotels and boutique hotels. In 2002, anticipating the growth of boutique hotels, he launched Desires Hotels, a division of Tecton Hospitality, and one of the first management companies focused on the growing lifestyle hotel segment and one of the first to use CRM technology to understand consumer preferences. Under his leadership, Desires Hotels had 20 award-winning boutique hotels located in U.S. and global urban and resort locations and it was named “Best Management Company of the Year” by Lodging Hospitality at that time. Prior to those positions, he held General Management positions for Interstate Hotels, Lane Hotels and The Continental Companies.

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SH Brands expects to establish its headquarters office in Miami, while maintaining New York and Los Angeles satellite venues. Mr. Leal will succeed Arash Azarbarzin, who will be leaving SH Hotels & Resorts to pursue a new opportunity.

“We are excited to announce the appointment of Raul Leal as CEO of SH Hotels & Resorts,” said Barry Sternlicht, Chairman of SH Hotels & Resorts. “Raul will continue to lead the company’s rapid expansion and help polish and continue to redefine the very definition of excellence in guest service as SH moves into the ranks of a major independent management hotel company. Raul has a track record of innovation and understands branding, sophisticated and compelling design, and new technologies that can power and enhance the guest experience. I’m thrilled he will lead the next chapter of the company’s growth.”

“I want to thank Arash for his incredible partnership in building SH, and in helping establish the 1 and Treehouse brands as a global reality and market leaders. We will miss Arash and wish him success in all his endeavors.”

“I am honored and thrilled to be joining one of the great innovators in our industry, Barry Sternlicht and the talented SH team,” said Mr. Leal. “Barry has created a brand with a purpose which is near and dear to my heart and resonates with today’s consumers, team members and

shareholders. The operational foundation has been set by Arash Azarbarzin and his team, and I look forward to working closely with our people and partners on this wonderful journey.”

About Starwood Capital Group

Starwood Capital Group is a private investment firm with a core focus on global real estate, energy infrastructure, and oil & gas. The Firm and its affiliates maintain 16 offices in seven countries around the world and currently have approximately 4,000 employees. Since its

inception in 1991, Starwood Capital Group has raised over $60 billion of capital, and currently has approximately $90 billion of assets under management. Through a series of comingled opportunity funds and Starwood Real Estate Income Trust, Inc. (SREIT), a non-listed REIT, the

Firm has invested in virtually every category of real estate on a global basis, opportunistically shifting asset classes, geographies, and positions in the capital stack as it perceives risk/reward dynamics to be evolving. Starwood Capital also manages Starwood Property Trust (NYSE: STWD), the largest commercial mortgage real estate investment trust in the United States, which has successfully deployed over $69 billion of capital since inception and manages a portfolio of over $18 billion across debt and equity investments. Over the past 29 years, Starwood Capital Group and its affiliates have successfully executed an investment strategy that involves building enterprises in both the private and public markets. Additional information can be found at

Tags: 1 Hotels, Baccarat, Raul Leal, SH Hotels and Resorts, Starwood Capital Group, Treehouse hotels


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