Hotels are no longer just about rooms—they’re retail hubs waiting to happen. The rise of gift cards and experience vouchers is transforming how hotels drive revenue, engage guests, and build brand loyalty. If you’re a hotel executive or part of a commercial team, this is your moment to lead.
Why Gift Cards Matter
The global gift card market is booming, forecasted to hit $1.76 billion by 2026. One in two consumers prefers gift cards over physical gifts. For hotels, this means a new revenue stream that’s flexible, scalable, and profitable. Guests redeeming gift cards often spend 75% more than the card value. That’s incremental revenue you can’t ignore.
Think Beyond Rooms
Gift cards let you package experiences—spa treatments, dining, wellness retreats—into retail products. These offerings attract locals and travelers alike, creating touchpoints beyond overnight stays. Seasonal peaks like Christmas and Valentine’s Day are obvious wins, but birthdays, anniversaries, and corporate gifting keep sales flowing year-round.
How to Win
Start with visibility: add gift card links to your homepage and experience pages. Use email campaigns and organic social posts to showcase lifestyle imagery, not just the card. QR codes on property and paid digital campaigns amplify reach. Bonus card promotions—where buyers get a small reward—drive urgency and repeat business.
The Bottom Line
Gift cards aren’t a trend—they’re a strategy. Embrace omni-channel distribution, leverage guest insights, and position your hotel as a retail powerhouse. The gift that keeps giving isn’t just for guests—it’s for your bottom line.
