If you’re tracking your hotel’s marketing performance the traditional way — through UTMs, analytics, and CRM data — you’re only seeing part of the picture.
Hotel Marketing is like dating—Here’s how to choose the right matchmaker
Imagine you’re navigating the dating app scene. OTAs (Online Travel Agencies) are like matchmakers who introduce your hotel to a broad pool of potential guests.
What Google’s new AI tools mean for Hotel Marketing
Google has long made it clear that it doesn’t want to just help users search – it wants to help them find answers. Its latest round of updates in Search and Maps
How AI is rewriting the rules of hotel marketing
Hotel operators have only recently begun mastering digital marketing to effectively reach consumers. Just as many are catching their breath, a new revolution is well underway.
IDeaS announces Spotlight, delivering a new edge in demand generation for hotel marketing
IDeaS, a SAS company and the world’s leading provider of hospitality revenue management software, today announced the launch of IDeaS Spotlight
Overcoming the pre-arrival noise: Tips to stand out among other hotels
If you work in hotel marketing or guest experience, you’ve likely faced this challenge: guests aren’t engaging with your pre-arrival emails. It’s easy to assume they’re too busy, but the reality can involve many other things.
Beyond Bookings: how hotel marketing drives revenue beyond the reservation
Today, marketing is no longer an optional extra for any business, and the hospitality industry is no exception.
Are short videos the future of hotel marketing?
Opportunity for hotels just got a new synonym – and it’s called ”visual escapism”.
Cendyn to power TIME Hotels’ CRM & guest loyalty programs
Cendyn’s eInsight CRM and eLoyalty Premium solutions to drive guest loyalty and provide personalized one-to-one communications for UAE-headquartered hospitality company
Cendyn launches Hospitality Cloud for hoteliers to drive direct bookings
The first applications available on the Cendyn Hospitality Cloud are Starling customer data platform and Cendyn’s website content management system.
