Getting educated on using a search engine optimization (SEO) company or agency is very wise. SEO has kicked in the door of online marketing and set all-new standards for key business growth and marketing concerns. If you are not using SEO now, you will, and it is highly likely your competition will or is already.
What is SEO? Search engine optimization is the process of increasing your brand awareness and strength with visibility. People can not invest or purchase what they can not see. Do you remember when the term “brick and mortar” was first used to describe physical retail stores? That term sounded odd at the time, and internet stores were somewhat fanciful and only for the big guys.
When you contact King Kong SEO, ask them some questions. How will an SEO agency improve my internet rankings? When we type words into a search engine, the results are ranked by layers of algorithms that lead people to those company websites. The “O” in SEO is about optimizing the input those algorithms look for in potential customers’ search engines, making you appear higher in the ranking
Search engines exist to provide the best results for your search. They take the massive bulk of information and sift through all of it to find results with the highest probability of meeting your needs. One search would take you a lifetime to execute. Google does it in 0.337 seconds with 300 million options.
Those layers of search algorithms are updated more than 500 times a year. Do you think you can stay on top of all of those? This is why you should employ an SEO agency to improve your brand recognition, awareness and sales.
Other questions to ask your SEO are:
- What are your deliverables?
- Who have you helped, and how?
- Is there a contract involved?
- Do you work in my industry?
- How will you communicate with me?
- Can I monitor my rankings and see site traffic?
I am sure you will have more questions. The most important question to ask yourself is, will your company be ready to be found, in a strong standing for future customers, and how do you intend to get there? Your competition is asking these questions, and an SEO can help you side-step their moves.
