Bringing spas back into the hotel equation

hotel spa
Photo by Jesse Schoff on Unsplash

A spa is often a beacon of luxury within hotels, a service that only the best can offer to a good standard. However, usage of spas has been hit with a huge downturn. According to beauty mag Allure, there has been a huge downturn, with over 30% of spa services set to face closure. With many hotels handpicking their spa services and hiring them as a third party within the grounds, hotels have the power to prevent a closure; however, it must contribute to the running of the hotel venture. As a result, hoteliers must now look to promoting spa usage once again; both for the benefit of the beauty industry, and to add another string to the bow of the hotel.

Emphasizing hygiene

A key tenet of any spa operation needs to be hygiene, and this is now more important than ever. To respond to this, wellbeing industry network Global Wellness Institute have provided a full pack of resources that third party salon and spa services can rely on in order to maintain high, assured levels of hygiene. A good way to represent this is through combining a level of medical expertise along with the spa experience. Industry veterans Viva Day Spa have lauded this combination, focusing on medical expertise, to give an assurance to clients of the clinical hygiene and quality of their treatments. When looking for a spa partner for your hotel business, ensuring that this is part of their package will allow you assurance – and your customers, too.

A modern health package

Hotels will soon become oases of calm and relaxation for a strained world. According to British news outlet Sky, anxiety levels globally are at an all time high due to the new way of living and working. This should be a primary focus for any B2B spa service. While a focus on beauty treatments and cosmetic changes is good – and indeed can contribute to improving anxiety and stress – a focus on holistic well being will help you to market your hotel in a more effective way than ever before.

High quality treatments

With the rise in stress and anxiety felt across the world, and with a focus on high levels of assurance, it’s better to find a spa partner that can offer a concise range of treatments, delivered at high quality. This is preferable to having an expansive menu of varied treatments that may be completed to lower quality than a solid set of tried-and-tested favorites. Simplicity is the key, as will be the mantra for many other areas of hotel management. Getting the basics done right, and ensuring that people staying at your establishments feel well looked after, is better than offering a huge variety of products.

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Hygiene, wellbeing, and simplicity. Sticking to this shopping list when looking for a spa partner for your hotel will help you to ensure that you are providing good service. Spas have been hit hard in 2020, and this will continue to be the case in 2021; bringing them in from the cold and offering a well focused service at your establishment will do a world of good for both the industry and your clients.

Tags: Spas


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