Millennials. The mysterious word we hear so often today. But who are they?
There are lots of ways to define Millennials. They are people born between 1981-1997. They are good with technologies, have quality education, and are ready to embrace and accept diversity. Moreover, Millennials become the fastest-growing segment in the hospitality industry, so it is wise to keep an eye on this audience.
The unique qualities that distinguish Millennials from other generations can bring a lot to any hospitality business. So, let’s find out what makes Millennials unique and why it is wise to hire them.
Millennials are naturally fluent with technologies
Let’s start with the most well-known characteristic of Millennials. These people are naturally tech-savvy as they were born when the Internet has finally begun to be a thing. No wonder that Millennials enjoy and understand technologies and social media. Moreover, they are willing to try and adopt innovations.
It is an exceptionally important skill as the modern world is changing and new technologies are emerging every day. And every hospitality business can receive exceptional benefits when introducing some of these innovations such as Big Data or the Internet of Things (IoT).
It may sound futuristic and not that useful. But such technologies can make a difference when it comes to a high-quality hospitality business. And Millennials, who are not only naturally good with technologies but also well educated, can help every business to introduce modern technologies and use them effectively.
So, think about recent college students when it comes to hiring. If you worry that they may tend to get behind with work due to academic load – no need for that. Those millennials who still study have long learned how to delegate their tasks by using write my essay for me services – they do not bother with overnights anymore and concentrate on work only. We told you, they do know a thing or two about technologies!
These people can use the power of innovations to make the hospitality business more efficient, profitable, and attractive to customers.
Millennials are well-educated
Numbers do not lie. Millennials are receiving better education compared to the previous generations. As Pew Research Center reports, 39% of Millennials have Bachelor’s, MA or Ph.D. degrees. It is a higher number compared to Generation X, Baby Boomers, and the Silent Generation.
There are lots of reasons that can explain this fact. First of all, education now is more accessible, and it is easier to enter college, both for men and women.
Also, Millennials, who are naturally fluent with technologies, use it to their benefit while studying. Essay services, various apps, and online educational resources… Nothing is off the table when it comes to quality college education and good grades.
And there are no doubts that every business can benefit from employing highly educated workers. First of all, such people can work with significant amounts of information and handle demanding projects. Secondly, people who studied at colleges have varied skillsets and know lots of data from different fields.
It makes them productive workers who are ready to tackle any challenge. And, let’s face it, the hospitality business is a demanding one.
Millennials love not only to browse content but produce it
It may sound a little weird but bear with us here. The creativity of Millennials, coupled with their love for technologies and social media, makes them great content-creators. These people upload photos on Instagram, write engaging Facebook posts, and enjoy sharing their thoughts and lives online.
This makes them great content creators for any business. Today, any entity that wants to connect with younger generations must have at least one social media channel. Think about Instagram, Facebook, even something as new and seemingly weird as Snapchat or TikTok!
So, it is wise to hire Millennials and give them a responsibility to promote the hospitality brand via social media channels. Today, these are incredibly popular informational resources for young people.
They do not only use social media to enjoy themselves and connect with friends. They also utilize the power of these platforms to find out about businesses, connect with them, and eventually become customers.
For example, 72% of Instagram users say they are willing to buy a product or service they saw on this network. Still, to make it happen, every business has to come up with a solid content strategy and high-quality, relevant materials. And Millennials, who are naturally good with technologies and enjoy producing content, can provide invaluable help here.
Millennials are ready to embrace and accept
Globalization today is not just a fancy word — it is a process that shapes our world. Today, we are more connected and open to different cultures than ever before. And Millennials have more opportunities to travel and communicate with people from different countries via social media. That makes them more embracing and accepting when it comes to differences.
Plus, studying in colleges or universities allows people to get to know other cultures and learn new languages. For example, millennials often choose student exchanges or simply enjoy communicating with international students. This cultural awareness and ability to work and communicate with people from different backgrounds is essential for the hospitality business.
So, Millennials will be a perfect fit in any hospitality industry as it requires constant communication with different people of various cultures. They are ready to accept diversity and will take your business to a new level.
It is imperative to pay close attention to different generations while hiring people. Every generation — Z, Baby Boomers, Millennials — has a unique skill set and different mindsets. All of them can benefit any hospitality business but in different ways. Thus, it is crucial to do some research and determine the strongest and weakest qualities of every generation before hiring.
Millennials can bring so much to the hospitality business. They have excellent education, a knack for content producing and natural fluency with technologies.
Millennials are also exceptionally career-oriented and ready to work hard to achieve their goals. So, do not hesitate to send a job offer to a prospective Millennial. You will not regret it.