Global News

More Than Two-thirds of Asia Pacific’s Gen Z and Millennials Intend to Holiday Closer to Home

A regional survey by global luxury hospitality leader Marriott International has coined a term to describe a new generation of travelers set to disrupt the industry over the next few years. ‘Native Explorers’ recognizes a tribe of affluent millennial and Gen Z travelers in Asia Pacific who are bucking the trend by traveling in reverse order to generations before them. While their predecessors may be saving up for more costly long-haul travel later in life, Native Explorers are already well-traveled at a younger age, with one in four notching up no less than two continents outside of Asia Pacific by the time they hit 26. Despite having the means, Native Explorers claim they will be spending their travel dollars closer to home for at least the next two years, as 85% believe that they have yet to fully discover all the region has to offer.

JW Marriott

Shimao Star launches all new lifestyle hotel brand ETHOS

Shimao Star Hotels Group launched its all-new hotel brand – ETHOS. Purposely designed for Chinese millennials, ETHOS hotel offers a blend of contemporary culture and Chinese legacy with a view to igniting millennials’ imagination and their explosive creativity.

Mock up room of Ethos hotel

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