A regional survey by global luxury hospitality leader Marriott International has coined a term to describe a new generation of travelers set to disrupt the industry over the next few years. ‘Native Explorers’ recognizes a tribe of affluent millennial and Gen Z travelers in Asia Pacific who are bucking the trend by traveling in reverse order to generations before them. While their predecessors may be saving up for more costly long-haul travel later in life, Native Explorers are already well-traveled at a younger age, with one in four notching up no less than two continents outside of Asia Pacific by the time they hit 26. Despite having the means, Native Explorers claim they will be spending their travel dollars closer to home for at least the next two years, as 85% believe that they have yet to fully discover all the region has to offer.
Vacation ownership company, Diamond Resorts, experiences significant member growth across all age groups
Millennials can bring so much to the hospitality business. They have excellent education, a knack for content producing and natural fluency with technologies. They are also exceptionally career-oriented and ready to work hard to achieve their goals.
Shimao Star Hotels Group launched its all-new hotel brand – ETHOS. Purposely designed for Chinese millennials, ETHOS hotel offers a blend of contemporary culture and Chinese legacy with a view to igniting millennials’ imagination and their explosive creativity.
Even though Millennials are actively questioning today’s global consumption culture, at the same time they’re planning their next vacation somewhere far away, It’s why smart hoteliers are ‘going green’.
The hospitality industry is constantly exposed to new demands from business travelers, particularly as tech-savvy Millennials have grown up into that customer segment. Here are some of the most relevant needs and ways to satisfy them.
The challenge for many first-time supervisors or managers is that they have to focus so much on their development once they get a title while simultaneously managing their operation that they are unable and unprepared to focus on the success of their team.
Younger travellers will fuel the hospitality industry into the future. Providers should tap into the individuality of these digital natives, and in doing so secure brand and customer loyalty for decades to come. If you build the playground of the future, they will come.
According to a recent survey, Millennial travelers prefer upscale and luxury hotels/resorts, followed by camping and apartment and/or condo – in fact only 23% said a condo/apartment rental is their preferred type of accommodation.