How to recapture the customer who didn’t book

Most hotels have rich data on their existing customers, but effective CRM can help hotels recapture the 70%-80% of customers who visit their website and don’t make a booking. We talk to Brise Carpenter, Vice President of Client Success at NAVIS on the untapped potential of CRM and how staff – from reservations to marketing – can best leverage it.

About Navis:
For hospitality professionals, getting and keeping profitable guests is tougher than ever. NAVIS has created a platform with a proven plan that helps Reservations, Revenue Management, and Marketing truly operate as one team and make more money.

We’ve been serving the hospitality business since 1987. Our corporate headquarters is located in beautiful Bend, Oregon, with growing offices in both Orlando, Florida, and Reno, Nevada. In addition to offering a suite of CRM services that are unique in the industry, we also have a company culture based on integrity, hard work and fun!

We’ve been honored with the Top Workplaces award by The Oregonian for four consecutive years, one of the 2016 Top 100 Workplaces in Central Florida, and one of the Northern Nevada Human Resources Association’s 2017 Best Places To Work, we are proud to be one of the best places to work, and we’re proud to be the only complete CRM for hospitality. To learn more visit



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